• Apr 24, 2014


    Wow, does that sound strange to me.  As an avid consumer of social media, I’m used to watching trends develop right before my eyes.  A song (like the Chainsmokers’ recent pop hit “Let Me Take A Selfie”) can heighten a...Read More
  • Apr 21, 2014

    The New Twitter Redesign: What Does It Mean for Brands?

    The new Twitter design is rolling out this month. From celebrities all the way down to the average user, everyone will be seeing an interface that is similar to Facebook. The good part is: Twitter is definitely not Facebook and will still uphold its real-time...Read More
    New Twitter design
  • Mar 26, 2014

    The David vs. Goliath of Search

    No LEAP gathering in recent memory has been free of a conversation about information collection, metadata, and search. And not just in the context of our digital agency and the work that we do. We’re consumers, too, and we wonder where all of this...Read More
  • Feb 28, 2014

    De-Clutter Your Work Life

    Three apps to get your ideas organized We romanticize our mobile phones, and like to pretend that they keep our creative ephemera in one place.  But imagine the true mass of notes, sketches, ideas, reminders, and contacts you collect. Do you remember...Read More
    De-Clutter Your Work Life
  • Feb 11, 2014

    Designing a Simple Digital Strategy

    Even though simplicity can be elusive, it’s an important stepping stone when creating a digital strategy. So when you evaluate your brand’s digital presence, the go-to list of simple, straightforward action items below will: Guide your...Read More
    Designing a Simple Digital Strategy
  • Jan 24, 2014

    Why I'm a Fan of Vine

    Happy Birthday, Vine!    Here’s why I’ve learned to love you.  As a blogger and creator, I made a few Vines but I hadn’t embraced the platform --- until I saw what AquaFina, Marcus Johns, Meagan Cignoli and, of course,...Read More
    Vine Marketing Is Working
  • Jan 10, 2014

    Four Ways to Optimize Mobile Strategy

    We’re 10 days into 2014, and folks are still jazzed up about the New Year and trying all kinds of new things. Are you? Try starting with evaluating your mobile advertising strategy. Do you understand it? Is it optimized? Can you do something new?...Read More
    Blog Graphic
  • Dec 31, 2013

    How Did Social Media Matter in 2013?

    Social media is a chatty place these days. Between friend requests and picture posts, not to mention feed updates and party invites, marketers have had to make some bold moves to get noticed. What Stood Out? In 2013, some clever creative made a select...Read More
  • Dec 19, 2013

    Introducing Personalized Vine URLs

    It’s happening! Say goodbye to a complex URL of letters and numbers and bask in new personalized Vine links.   Today, Vine joins the fray with Facebook, Twitter, Google+, LinkedIn and Instagram and is offering personalized URLs. So whether...Read More
  • Dec 18, 2013

    Play Nice! Three Tips for Managing Creatives

    I’ve always considered myself somewhat of a “Managing Artist” — a lofty creative type with a healthy dose of obsessive compulsion. So when I started working as a project manager, it was easy to recognize the gap between the two...Read More
    Play Nice - 3 Tips for Managing Creatives