One of the benefits of LEAP culture is beer trainings that occur six times a year. LEAP prides itself in helping its employees grow professionally and beer trainings make professional development fun by providing beer, snacks and learning from an industry speaker.
Next week, LEAP is hosting, Jason Falls who is a digital strategist, co-author and professional speaker. His day job entails working as senior vice-president at Elasticity, a St. Louis based digital marketing agency. Falls specializes in social media, content marketing and crisis communications.
Falls’ will provide an interesting point of view on crisis communications, which is always changing. In the past, a mad customer may write a letter or tell friends about a bad experience with a company or product. However, now customers have the option to publicize the experience online. It is crucial for businesses and agencies to know how to deal with these issues promptly and effectively.
When Falls is not doing social media or crisis communication, he can be found cheering on the Pittsburgh Pirates, hanging out with his wife and kids or being a bourbon connoisseur.
His diverse background and skill provides LEAPsters with knowledge they can incorporate into their daily work.