Apr 21, 2014

The New Twitter Redesign: What Does It Mean for Brands?

New Twitter design

The new Twitter design is rolling out this month. From celebrities all the way down to the average user, everyone will be seeing an interface that is similar to Facebook. The good part is: Twitter is definitely not Facebook and will still uphold its real-time news sharing, 140-character mentality. And there are several improvements that make it easier for brands to get good content to their followers.

The updates

New look to the profile page:

  • Larger profile photo/avatar
  • Adios, old background image. Hello, new Twitter cover photo!

New tweet types

  • Now, the best tweets are defined as the tweets with the most engagement. They will appear slightly larger than average tweets.
  • Pinned tweets will allow brands to pin a tweet to the top to allow it to stand out from the rest.
  • Filtered tweets gives brands the option to choose which timeline they’d like to view when looking through profiles.
  • Users now have three viewing options. They can filter to see all tweets; only tweets with photos/videos; and/or tweets and replies.

Video

  • Media-forward timelines allow users to view photos and Vines directly in feed without having to click on them to open. This isn’t new, as it came out in October 2013. But it’s a much larger rollout.

Photos

  • Users are now able to upload up to four photos within one tweet. Wow!
  • Brands can also tag users in photos instead of having it in the tweet itself.

Other Fun Stuff

Emojis are now visilble on desktop—whoo hoooo! And an advanced search is going to make it much easier to find tweets that were posted in the past.

What’s Good and Bad For Brands?

A simple breakdown could look like this…
Pros and cons of new twitter design

So what really matters?

I’ve heard mixed reactions regarding the redesign. Regardless of how the changes make brands feel, they must adapt, adjust their social media strategy to the changes, and move onward with whatever the kings and queens of social media offer them. All in all, the success of social media depends on the brand’s use of it and the public’s perception of their adaptability and flexibility.


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