The Best of Digital 2014
Description:
Welcome to Logic + Magic The Best of Digital 2014, your guide to the top 10 trends, toys, SEO secrets, and oh so much more.

The Best of Digital 2014

Summer 2014

SOCIAL CURRENCY - Want effective SEO? Here are the 10 most valuable social platforms you need right now.

by: Nathan Engels
Social signals are important to SEO. But how important are they? Which ones are the best to focus on? We ranked the 10 most valuable social media networks in terms of SEO value.
  1. instagram* Instagram has become a monster in social media, but not in SEO. There is an easy explanation why: there are almost NO links. Instagram is a closed environment, so without the ability to link to content, Instagram provides little to no SEO value. That doesn’t mean it’s worthless, however. If your audience is on Instagram, you should be too. Producing visual content allows users to engage with you, as well.
    33rd most visited site**
    Quantcast Traffic: 9 million
    Quantcast Rank: #151
    Compete Unique Visitors: 29 million
    Compete Rank: #43
  2. Blue-Splitter
  3. stumble upon* Stumble Upon isn’t what it once was, and may be going the way of MySpace. It’s seen a 14% decline year-over-year but it still has a sizeable audience and the traffic potential is still good. Content is always looking for as many eyes as possible to consume it, and Stumble Upon was built for that.
    154th most visited site**
    Quantcast Traffic: 21 million
    Quantcast Rank: #13
    Compete Unique Visitors: 38 million
    Compete Rank: #1,591
  4. Blue-Splitter
  5. tumblr* Tumblr was recently acquired by Yahoo, but many have speculated that it isn’t doing well because it's hiding its analytics. Tumblr is a hybrid of blogging and social media. Unlike Wordpress where it can be difficult for readers and users to engage, Tumblr makes it simple. Heart something if you like it, or share it on your personal Tumblr page. Good content wins here, and if it’s shareable, the ripple affect can be beneficial for SEO and traffic.
    35th most visited site**
    Quantcast Traffic: n/a†
    Quantcast Rank: n/a†
    Compete Unique Visitors: 24 million
    Compete Rank: 54
    hiding data from Quantcast
  6. Blue-Splitter
  7. reddit* Reddit, at its heart, is a forum; almost like the old message boards in the 90’s with some new features and functions. Members can vote stories up or down. Why is it on this list? Because it has become a monster, and many companies are engaging in the Reddit community with some amazing results. Links and traffic are available on this network, which allows it to deliver a good amount of traffic.
    58th most visited site**
    Quantcast Traffic: 30 million
    Quantcast Rank: #32
    Compete Unique Visitors: 7 million
    Compete Rank: #276
  8. Blue-Splitter
  9. twitter* Twitter is about conversation, so while it has potential to draw visitors to your website, it’s not traditionally used for that. While we can create content for Twitter, even use its new app Vine, users generally like to stay on Twitter and consume content there. There is a tremendous audience on Twitter, but the trick is getting them to visit—which isn’t easy.
    8th most visited site**
    Quantcast Traffic: 93 million
    Quantcast Rank: #6
    Compete Unique Visitors: 46 million
    Compete Rank: #20
  10. Blue-Splitter
  11. linkedin* In the coming years, LinkedIn might move up to replace Facebook because of its value, post-click. If you are on LinkedIn, you are most likely a professional. If you are a B2B brand, LinkedIn is probably even higher on this list. LinkedIn has recently launched LinkedIn Publishing, which allows users to generate long-form content, and many experts believe this content will be a gateway to valuable links and visitors in the future.
    10th most visited site**
    Quantcast Traffic: 192 million
    Quantcast Rank: #20
    Compete Unique Visitors: 39 million
    Compete Rank: #24
  12. Blue-Splitter
  13. youtube* YouTube, when used correctly, provides so much value to a website. Video keeps people engaged, it keeps them on the website longer—all good things for SEO. Video and visual media are growing faster than any other area on the Internet, so being ahead of the curve is important. YouTube videos also allow creators to put clickable annotation into the videos, improving click-throughs to websites.
    3rd most visited site**
    Quantcast Traffic: 196 million
    Quantcast Rank: #2
    Compete Unique Visitors: 168 million
    Compete Rank: #4
  14. Blue-Splitter
  15. pinterest* Pinterest was built for SEO value. This is one of the ONLY social media platforms that encourages users to link to content and doesn’t punish them. For instance, on Facebook, if you include a link in your post, the post is seen by less people. Nearly EVERY post on Pinterest has a link. The traffic potential is huge and marketers are starting to realize that Pinterest can really generate traffic, which ultimately affects search rankings.
    12th most visited site**
    Quantcast Traffic: 61 million
    Quantcast Rank: #13
    Compete Unique Visitors: 38 million
    Compete Rank: #26
  16. Blue-Splitter
  17. facebook* You might be surprised to see Facebook as #2 on this list instead of #1. Facebook isn’t what it used to be. It’s moving more towards a pay-for-play structure and those links, even when paid, reach fewer people. That means the traffic potential is less, even though everyone is on it. While Facebook pages will still rank well within search, its value has been diminished.
    2nd most visited site**
    Quantcast Traffic: 144 million
    Quantcast Rank: #3
    Compete Unique Visitors: 170 million
    Compete Rank: #3
  18. Blue-Splitter
  19. google+* Why does Google+ rank number 1? Simple. Potential. While Google+ isn’t the most popular social platform, and isn’t trendy, it’s Google. Google is committed to this product. YouTube uses Google+ commenting, so in order to even use YouTube, you need a Google+ account. Google+ also is used to populate search results, which makes it even more important to SEO. Bottom line: Google is the king of search, and Google+ will be a strong force in social…eventually. Merge the two, magic will happen.
    1st most visited site**
    Quantcast Traffic: 203 million
    Quantcast Rank: #1††
    Compete Unique Visitors: 45 million
    Compete Rank: #1
    ††All of google.com