The Best of Digital 2014
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Welcome to Logic + Magic The Best of Digital 2014, your guide to the top 10 trends, toys, SEO secrets, and oh so much more.

The Best of Digital 2014

Summer 2014

THINK RESPONSIVELY.

by: Brad Geiger

In the age of two-way conversations between a marketer and consumer, content is king. But content isn’t the only thing that plays to the needs of the consumer. Responsive design meets those needs too.

Could these 10 advantages of responsive design be right for your next project?

ACCESSIBILITY ACROSS DEVICES

The number of people using different devices is constantly changing, so it makes it hard to say the user doesn’t need certain content on certain devices. If the content is important enough to put on your desktop site, responsive design allows someone to view it on mobile and tablet too.

EASIER CONTENT MAINTENANCE

The only thing more annoying than having to do something twice is paying for it twice. With responsive design, you only have to make one update to the site, opposed to multiple designs for different devices. This lowers the barrier and the cost for keeping your content fresh and relevant.

ONE VIEW OF ALL TRAFFIC

The days of tracking multiple user paths are over. Google analytics is now optimized to handle multiple devices, and responsive design reporting allows you to have a streamlined look at what your users are doing.

CONSISTENT LOOK AND FEEL

Just like your route to work in the morning, you get used to where things are and how to get to them. Change the roads around, and you’re going to get thrown off. It’s the same for your website. With responsive design, you will have a similar experience on each device, saving the user time and creating a better, more intuitive user experience.

NO MORE REDIRECTS

We live in a “now” culture, and users don’t want to wait. With responsive design, you use one URL, eliminating the need to redirect to a mobile URL. This saves time and the potential for annoying 404 errors or broken links.

LOW COST

Who likes to pay more for things? No one. Overall, responsive design can take less time, which equals less cost. How? Executing a single design with multiple breakpoints can take less time than building out an experience for mobile, tablet, and desktop.

FUTURE-READY FOR NEW DEVICES

New devices and better screen resolutions are debuting daily, and designing anything for a specific size gives it a shelf life. With responsive design, you are creating an experience that is fluid and meant to retro-form to different sizes.

BETTER FOR SEO

Being one site, responsive design eliminates duplicate content and gives backlinks more clout.

EASIER TO SHARE

With responsive design, you have one URL, which makes it super simple to share. Users can copy and paste a URL. No matter where the recipient accesses it, they will be sent to an optimized site.

SAVES RESOURCES FOR YOUR SITE AND GOOGLE'S CRAWLERS

Having the same URL and HTML makes responsive design easier and more efficient to crawl. Having separate sites for different devices requires Google to crawl and index multiple items, using more resources.