End of Target Practice
Description:
In this issue of Logic & Magic – learn why content matter, matters.

End of Target Practice

November 2015

A Brief History Of Content Marketing

1835 - The Great Moon Hoax
1835 - The Great Moon Hoax

The New York Run ran a series of 6 articles describing a scientific discovery of life on the Moon, comprised of fantastic animals, trees, oceans, and beaches.

Result: Became the largest newspaper in circulation.

1898 - John Deere Launches Customer Magazine

The Furrownow has 1.5 million circulations in 40 countries and 12 different languages.

1898 - John Deere Launches Customer Magazine
1900 - Michelin Develops the Michelin Guides
1900 - Michelin Develops the Michelin Guides

400-page guide, now with its iconic red cover, helps maintain their cars and find decent lodging.1

1904 - Jello-O Recipe Book

Jell-O distributes free copies of a recipe book that contributes to sales of over $1 million by 1906.2

1904 - Jello-O Recipe Book
1930 - P&G Soap Opera
1930 - P&G Soap Opera

P&G begins foray into radio soap operas with brands such as Duz & Oxydol - hence the "soap opera."3

1982 - G.I. Joe Comic Book

Hasbro partners with Marvel to create G.I. Joe comic book. Spurs the G.I. Joe pop culture phenomenon. The first ever comic book advertised on TV.

1982 - G.I. Joe Comic Book
1991 - Introduction of the Fax Machine
1991 - Introduction of the Fax Machine

Custom fax messaging becomes the new marketing angle. Fax-on-demand documents and information offer a new way to serve customers.

1994 - First commercial Website

Marketers gain a new channel and start creating more content in one decade than it had produced in the entire previous century.

1994 - First commercial Website
2000 - Seth Godin eBooks
2000 - Seth Godin eBooks

In July of 2000, author and blogger Seth Godin creates the eBook "Unleashing the Ideavirus" and makes it available for free. It has been downloaded over 1 million times.

2001 - The iPod is Born

On October 23, 2001 Apple releases the first iPod. In late 2004 a new channel for content marketing becomes increasingly popular: podcasts.

2001 - The iPod is Born
2004 - Microsoft Launches First Corporate Blog
2004 - Microsoft Launches First Corporate Blog

Microsoft launches Channel 9(the first blog coming from a major company) to target the developer community.

2005 - Live Vault's John Cleese Video Goes Viral

LiveVault sends an email to 150,000 people promoting two new products and a new 6 minute video featuring John Cleese and the "Institute of Backup Drama."

2005 - Live Vault's John Cleese Video Goes Viral
2005 - YouTube Revolutionizes Video Sharing
2005 - YouTube Revolutionizes Video Sharing

In November of 2005, YouTube officially launched. Companies start using the new channel to more easily promote their online video efforts.

2006 - Nike + Launches

Global brands Nike and Apple partner to create a product to map runs and track progress.

2006 - Nike + Launches
2006 - Twitter Emerges Content Creators Rejoice
2006 - Twitter Emerges Content Creators Rejoice

Twitter launched publicly in July of 2006 and gained popularity at South by Southwest om 2007. It now has over 150 million registered users.

2006 - Facebook Opens Up to Everyone

On September 26, 2006 Facebook was made available to everyone over 13. Soon businesses begin flocking, eager to utilize this new way to engage customers and fans.

2006 - Facebook Opens Up to Everyone
2008 - Ralph Lauren Launched Campaign with QR Codes
2008 - Ralph Lauren Launched Campaign with QR Codes

In October of 2008, Ralph Lauren launches a new campaign that includes print ads with a QR Code, the first major corporation to start using them in the US.

2011 - iPad Points to Possible Content Revolution

The iPad opens a new wave of content creation that takes advantage of the inherent interactivity the device offers. Static content can noe be transformed in a major way.

2011 - iPad Points to Possible Content Revolution
2020 - Coca-Cola Content 2020
2020 - Coca-Cola Content 2020

The Coca-Cola Content 2020 marketing plan focuses on branded storytelling at the center of all Coca-Cola marketing.