The Coming Together of Search & Social
Description:
In this issue, you’ll discover all you need to know about Search and Social, and how the two have been used interchangeably in recent years.  
 

The Coming Together of Search & Social

Spring 2016

Hashtag Your #Business

by: Natalie Smith
Hashtag Your Business

Hashtags took the online world by storm in 2007, and they don’t seem to be going anywhere. So what’s a hashtag? Take that pound symbol (#) and put it in front of a word or phrase, and bam – you’ve just made your very own hashtag. Now that word or phrase is discoverable as a searchable tag across social media platforms.

#Search with Hashtags

Why go to the doctor when you can search your symptoms online or ask your social media pals? (Side note: We don’t recommend this, but we also know how much we love to WebMD our own symptoms…) The internet gives us instant answers. If a user has a bad headache, what will they do? They will search. Businesses who have “hashtagged” their content and relevant social posts will immediately rise to the top of the search.

Brand that #Hashtag

Hashtags are a great way to categorize your online content and get your brand recognized. When you include a hashtag in your post, it automatically becomes searchable – this is especially beneficial on Instagram, Twitter and Facebook. Posting a picture from a chili cook-off or advertising the opening of a new office location? Hashtag it. All of that content automatically can be discovered in that hashtag category.

Hashtags give your employees, friends (and now social media fans) the unique chance to interact with your business. Any photos, videos, or status updates featuring your hashtag can be aggregated and displayed on your Facebook landing page or website.

Most everyone who uses the web knows common hashtags such as #RelationshipGoals and #TGIF. But did you know you can create your very own? (#YourBusinessNameHere).

That way, users can search directly for your content and it will all be discovered in one easy-to-find location. By creating a specific and unique hashtag just for your brand, you will help attract your target audience. Check out similar businesses to your own, and find relevant hashtags that’ll ring in the viewers.

It’s also important to gauge the relevance of your hashtags. Web tools like Twitonomy and Rite Tag can analyze all your hashtags and help you determine which hashtags are good, poor, or even overused in your area of business. Different types of businesses call for different types of hashtags. It’s important to only use hashtags that will benefit your online presence. And the best way to do that, is with data.

#Rules to Follow

What’s one of the best ways to optimize your use of hashtags for your brand? Run a hashtag campaign. When it comes to marketing-specific goals, hashtags can be used as a call to action that will drive engagement. You can insert hashtags into television advertisements or other marketing messages that alert your consumers they are invited to participate.

The #Catch

What’s one of the best ways to optimize your use of hashtags for your brand? Run a hashtag campaign. When it comes to marketing-specific goals, hashtags can be used as a call to action that will drive engagement. You can insert hashtags into television advertisements or other marketing messages that alert your consumers they are invited to participate.

#That's All Folks
 
#Different Businesses, Different #Hashtags
The top 7 hashtags used in different areas of businesses:
Financial Services
Retail
#financialfreedom
#boutiques
#priorities
#mall
#lifesavings
#style
#retirementplan
#shoppingaddict
#income
#promo
#investing
#shoppingtime
#creditscore
#musthave
Blogging
Food
#newblogpost
#foodporn
#newblogger
#foodie
#bloglife
#knowyourfood
#instablogger
#foodforthought
#newpost
#foodnutrition
#blogspot
#freshfood
#writer
#superfood
Real Estate
DIY
#realestate
#diy
#properties
#home
#justlisted
#interiordesign
#broker
#homedecor
#realtor
#hgtv
#homesearch
#repair
#househunting
#design
 
And in our area of business, here’s the top 10 hashtags related to marketing:
#Sales
#Jobs
#Advertisign
#Social
#SEO
#Business
#SocialMedia
#Branding
#PR
#Job