LEAP announced today the purchase of two Louisville-area businesses, Visual
Savvy and Web Source Design in all cash deals.
This decision continues
an industry consolidation endeavor by LEAP started
early this year with the acquisition of incuBusiness, followed by the
acquisition of Fastball in late August. This latest move will
consolidate the incuBusiness, Web Source Design and Visual Savvy
businesses into a single division of LEAP. The division
will take on the Visual Savvy name.
Jay Stewart, owner of Web Source Design, will become the president
of the Visual Savvy division. "I am energized about becoming part of
something this special and working with great group of new people that are motivated and already successful in their own right. Visual Savvy
will focus on a clientele that are return-on-investment oriented, and
those who are preparing to take revenue-effective steps on the web. We
have tremendous resources and the region's best clients. It's an
exciting time to be at LEAP," said Stewart.
Currently, Web Source Design has moved in to the LEAP
Interactive offices, located in the Triad East Building at 10200 Linn
Station Road. The group from Visual Savvy will maintain and expand
their New Albany, Indiana presence, while also having staff at the Linn Station
This is the fourth acquisition by LEAP in 2002 and
continues an endeavor undertaken by the Louisville-based interactive
agency to find strong partners who share their ideals of creating
world-class programs and opportunities for their clients.
Alan Gilleo, executive vice president of LEAP, has
been closely involved in the consolidation discussions and has
witnessed firsthand how the business' capabilities have expanded and
solidified. "As an interactive agency, we are expected to have experts
in fields ranging from email marketing to website development to
application creation to online product promotion and traffic building
optimization," said Gilleo. "Each company has brought specific expertise to the table. And as a result, our overall capabilities and breadth of service has
expanded greatly throughout the year. Offering clients new, stronger,
more stable and more effective ways to compete and grow their
businesses is critical to not only their success, but our own."
Daniel Knapp, president and CEO of LEAP had this to
say about the Visual Savvy purchase. "Visual Savvy was a perfect match
for LEAP and compliments our long-term goals and plans
regarding industry consolidation. The Louisville business community is
poised to take advantage of interactive opportunities as perhaps never
before. Business leaders have paid attention to the successes of
interactive endeavors around the country, and are making smart,
return-oriented, and bottom-line-effective decisions.
"The Louisville interactive community must prepare to provide
second-to-none service to these very businesses. LEAP
believes in the need for consolidation within the industry in order to
create strong companies that provide complete, interactive agency
services. The interactive agency model has been developed, implemented and is successful in virtually every significant metropolitan area
throughout the United States.
"The benefits of the interactive agency model are tremendous. It's
much more than a "one-stop-shop." It's the ability to tie every aspect
of a company's interactive initiative together into a seamless,
targeted, pin-point-accurate interactive machine. That machine can be
tuned to support a 4-week product promotion, drive consistent and
guaranteed traffic to a website, expand the reach of a sales team, or
to seamlessly communicate with clients, investors, and prospects.
Interactive agencies and advertising agencies work hand-in-hand to
amplify the benefits of every promotion, every advertisement and every
opportunity that touches a current or prospective client.
"Louisville businesses are ready for world-class interactive agency
services. They are ready to take advantage of the integration in
interactive media; they are ready to increase the return on their
interactive investments; and they are ready for down-to-earth, sensible
approaches on how to address the Internet and the opportunity it
presents. Should we, the Louisville interactive community, not step up
to the plate...surely others will.
"LEAP is committed to finding ways to strengthen our
service offering through internal growth and development, and through
ongoing consolidation discussions with like-minded companies who
believe in the future of the interactive community in Louisville."
LEAP is a Louisville-based interactive agency
providing interactive services including website development, kiosk
design, CD-ROMs, traffic building and interactive marketing services.
Their clients include KFC International, Brown-Forman, the Louisville
Orchestra and Thomas Industries.
LEAP is a digital agency
with an integrated philosophy at its core. LEAP delivers integrated
experiences that connect on brand promise and achieves true integration
by ensuring brands become a seamless part of the consumer lifestyle,
not an interruptive one. LEAP has developed a depth of expertise in the
consumer product and retail, financial services, food and beverage,
healthcare, business-to-business, and fashion and entertainment markets.
LEAP has offices in Louisville and Cincinnati. Find out more at www.leapagency.com.