Mar 07, 2003

Intrieve Incorporated Selects LEAP as Agency for New Corporate Division

by: lfi-m in News

CINCINNATI, OH. - Intrieve Incorporated, a Cincinnati-based outsourcing provider of integrated technology solutions for financial institutions, has selected LEAP, a digital marketing agency, to provide brand strategy, website development and a regional advertising campaign for its new corporate division. LEAP is providing creative services including naming, identity design, website development, collateral design, copywriting, advertising and media planning.

The new division is DataScape, which provides colocation, hosting and managed data services across the digital landscape for clients in a variety of industries. To launch the new division, Intrieve joined forces with LEAP to develop the strategic marketing plan.

"They were very clear about their objectives and they had already identified their target market," says Ran Mullins, Vice President Branding Strategy for LEAP. "We helped them put their ideas to paper and then developed the concepts to bring them to life."

The ad campaign leverages Intrieve's history of providing managed data services by focusing on their competition's inexperience. The brochure, with the headline "Data Integrity for More than 25 Years," communicates to senior executives and IT professionals that DataScape is more knowledgeable in security, more experienced in stability and more focused on service than their younger competition.

"Intrieve is thoroughly focused on Data Integrity and that inspires us," Mullins said. "DataScape has really identified the value of service. They listened to their customers and utilized that information to design a facility that relieves the pressure from IT departments. Solutions are available to control every facet of managing a company's data."

Intrieve selected the agency based on its understanding of technology, as it is one of the few highly creative agencies with expertise in Web technologies. "If there is an agency that can truly appreciate and understand the benefits of DataScape, it is LEAP," says Phil Thornberg, Marketing Executive at Intrieve. "From my perspective, an agency that takes the time to listen and understand your industry and business goals is going to achieve lasting results. And that's exactly what LEAP does."

About LEAP
LEAP is a digital agency with an integrated philosophy at its core. LEAP delivers integrated experiences that connect on brand promise and achieves true integration by ensuring brands become a seamless part of the consumer lifestyle, not an interruptive one. LEAP has developed a depth of expertise in the consumer product and retail, financial services, food and beverage, healthcare, business-to-business, and fashion and entertainment markets.

LEAP has offices in Louisville, Boston, and Cincinnati. Find out more at www.leapagency.com.