Aug 22, 2003

LEAP Gains Insight, Develops Power of Cable Website

by: lfi in News

LEAP has partnered with Insight Digital Media Advertising to develop the Power of Cable website (www.powerofcable.com). The website is designed as a resource for advertisers to understand and take advantage of the inherent influence in cable television advertising.

Power of Cable's new website features a plethora of valuable information, ranging from regional demographic data to commercial production to career opportunities with InsightMedia Advertising.

"This is an educational resource for our current clients and future customers, said Heather Lundbom, Research Analyst for Insight. By giving advertisers access to vital information about cable advertising they will be better informed on the options available through cable advertising, including special events, promotions and the ability to find co-operative advertising dollars. They will be able to make more powerful media buys and gain a strategic competitive advantage."

B. Todd Bright, Vice President of Marketing for LEAP Interactive, had this to say about the Power of Cable website. "The site is a point of pride with Team LEAP. As a marketer, I am always trying to work with organizations in purchasing media. The No. 1 compliant I have is that not enough critical information is available via the web. The Power of Cable website transcends this challenge and gives media buyers exactly the information they need to put together a media plan and to make a buying decision."

InsightMedia Advertising is a first-tier cable provider, offering local advertising opportunities on nearly 40 cable networks throughout the Louisville, Lexington, Northern Kentucky and Bowling Green Areas.

LEAP is an interactive agency headquartered in Louisville Kentucky, providing dynamic digital media including websites and CD/DVD presentations, intranet/extranets, streaming media and online marketing for a diversity of businesses and community icons including Kentucky Farm Bureau, Brown-Forman and the Louisville Orchestra.

About LEAP
LEAP is a digital agency with an integrated philosophy at its core. LEAP delivers integrated experiences that connect on brand promise and achieves true integration by ensuring brands become a seamless part of the consumer lifestyle, not an interruptive one. LEAP has developed a depth of expertise in the consumer product and retail, financial services, food and beverage, healthcare, business-to-business, and fashion and entertainment markets.

LEAP has offices in Louisville and Cincinnati. Find out more at www.leapagency.com.