LEAP has been hopping through the steps of its
strategic growth plan.
And company officials plan a "Good to be Green" celebration next
week in honor of reaching one of its primary goals, said President and
CEO Daniel Knapp.
He explained LEAP's two divisions, Fastball
Internet Services and Visual Savvy, will be folded into the parent
company as the final step in LEAP's acquisition of
"We identified key companies that each had a particular strength
that we could take and build into a suite of services," Knapp said.
"That is now complete, and we're ready to move forward."
Effective immediately, the Fastball name will remain as only a product
line for LEAP's connectivity services, and the Visual
Savvy name will be retired, Knapp said.
He expects the transition to have a "minimal" impact because the entities already have integrated their operations.
Since September, 2002, LEAP, Fastball and Visual Savvy, which employ a
total of 23 workers, also have shared office space at 10200 Linn
Several acquisitions since 2002
LEAP, which is owned by some of its employees and
outside investors, was founded in 1999. At that time, the company
primarily provided interactive media services such as website
development and online marketing, said Bill Bright, vice president
of marketing for LEAP.
Company officials wanted to add other products that complemented
what LEAP already offered, so they began to purchase
other organizations that specialized in specific Internet-related
Since 2002, LEAP has acquired incuBusiness, Web
Source Design and Visual Savvy, which formed the Visual Savvy division.
LEAP also bought KA.net Internet Services, which became
the Fastball unit.
Out of those businesses, four services emerged: Web-site development, search marketing, Web hosting and connectivity.
Having a range of services available from a single provider is
convenient for Thomas Industries Inc., a Louisville-based manufacturing
"It works out really well, simply because you start to build a
relationship," said Laurie Lyons, vice president of corporate
communications for Thomas Industries. "We've worked with (LEAP
Interactive) for about three years now, and continue to go to them for
new projects. They know you, and they know your needs."
Alliance formed with Indianapolis firm
Last month, LEAP formed a strategic alliance with
ExactTarget, an Indianapolis company that develops e-mail marketing
No money exchanged hands in the deal, which will give LEAP
Interactive access to sophisticated management tools that will help its
e-mail marketing clients, Knapp said.
For example, ExactTarget has developed a system that can navigate
spam controls, so emails containing requested information aren't
blocked by filters. "We're able to really leverage what they bring to
the table," he said. He added that ExactTarget has infrastructure in
place that would have taken LEAP millions of dollars
and several years to build.
Knapp said that with the alliance and LEAP's large
client base — 1,500 customers — the company can provide services for
a reasonable cost. Prices range from $19 per month to $449 per month,
depending on the services clients choose.
Other Avenues for Growth
With the restructuring complete, Knapp said, LEAP officials plan to focus on growth initiatives.
LEAP has grown steadily during the past three years,
he said. He declined to disclose company revenue figures, but he said
revenue grew 125 percent in 2003.
Now, LEAP plans to target its services to other
markets. Although officials have no plans to open new offices, they
plan to expand the company's client base in other states. Besides the
Louisville region, LEAP has clients in Minnesota,
Texas, Pennsylvania and Wisconsin.
Another component of company growth is attracting additional employees who can "bring in new ideas," Knapp said.
He added that LEAP plans to hire another two to four
employees within six months. "We are planning to see significant growth
over the next two years."
LEAP is a digital agency
with an integrated philosophy at its core. LEAP delivers integrated
experiences that connect on brand promise and achieves true integration
by ensuring brands become a seamless part of the consumer lifestyle,
not an interruptive one. LEAP has developed a depth of expertise in the
consumer product and retail, financial services, food and beverage,
healthcare, business-to-business, and fashion and entertainment markets.
LEAP has offices in Louisville and Cincinnati. Find out more at www.leapagency.com.