Apr 06, 2004

LEAP Creates Ad Campaign for the Greater Cincinnati Chamber of Commerce

by: lfi-m in News

The Greater Cincinnati Chamber of Commerce, the nation's fourth largest Chamber, has launched a new ad campaign developed by LEAP (LEAP).

LEAP, a digital marketing agency, developed the new campaign for ChamberComp and ChamberHealth, working closely with the marketing team at the Chamber.

"The Greater Cincinnati Chamber of Commerce provides real benefit to their members," said Ran Mullins, Vice President Branding Strategy for LEAP. "Their attention to the needs of their brand community of over 6,700 member businesses maintains the brand promise we helped them create for these products: 'Healthy People. Healthy Business.' We had a great time working with the staff to develop a message that resonates with large and small businesses across the region."

LEAP's strategy of "Healthy People. Healthy Business." included multiple ChamberHealth print ads placed with the Cincinnati Business Courier and the Herald, featuring local ChamberHealth agents. The campaign message also includes local radio spots for ChamberHealth and ChamberComp, as well as a broader reaching mobile advertising component for ChamberHealth.

"LEAP has breathed new life into our campaign with a fresh approach that is both engaging and informative. We're delighted to work with such a creative studio,” said Michele Noe, Director, Marketing Communications for the Greater Cincinnati Chamber of Commerce.

The Chamber provides numerous services, including ChamberHealth and ChamberComp products to improve members' bottom line. LEAP developed creative for print, radio and mobile advertising to reach the audience in a variety of media. The new campaign humanizes the ads by featuring quotes from real life agents in the community along with their photos in natural poses.

An award-winning membership organization, the Chamber was recognized as the national Chamber of the Year twice in the past decade. It supports members and the Cincinnati USA region in pursuit of success in today's global economy.

The Chamber's talented, professional staff of 80 people works with thousands of engaged member companies, volunteers and partners in an effort to create and sustain a dynamic Cincinnati USA, a region of 13 counties located in three states. The Chamber's member businesses and organizations represent approximately 380,000 employees throughout southwestern Ohio, northern Ky. and southeastern Ind.

About LEAP
LEAP is a digital agency with an integrated philosophy at its core. LEAP delivers integrated experiences that connect on brand promise and achieves true integration by ensuring brands become a seamless part of the consumer lifestyle, not an interruptive one. LEAP has developed a depth of expertise in the consumer product and retail, financial services, food and beverage, healthcare, business-to-business, and fashion and entertainment markets.

LEAP has offices in Louisville, Boston, and Cincinnati. Find out more at www.leapagency.com.