Sep 15, 2004

Suzanne Beane Joins LEAP as Brand Strategist

by: lfi-m in News

Suzanne Beane, a business and marketing consultant, was hired as Brand Strategist for LEAP’s (LEAP) Cincinnati office, an integrated marketing communications agency in the historic Over-the-Rhine area of Cincinnati, providing branding, interactive marketing and advertising strategy through a proprietary process.

During the past five years, Beane's talents have led her into account management, new business development, consulting, project management and copywriting. She specializes in creating strategic marketing approaches for businesses seeking growth and change. Her passion is telling her client's story in a way which creates a new identity, inspires imagination and builds community.

Prior to joining LEAP, Beane worked independently under Suzanne Beane Marketing Services and offered consulting to clients including United Audit Systems, Inc., PayServ Systems, The Outbound Group (Detroit, MI) and The Wedding Ring Store (Lansing, MI). Beane also consulted with askROCCO Media.

Before working as an independent consultant, Beane was a partner in KGB! (KemperGaedeBeane Advertising) in Cincinnati. There, she managed multi-media advertising/brand campaigns and interactive projects for many clients, such as Mid-Ohio Cardiology and Vascular Consultants, Krombholz Jewelers, and Bloomington Hospital and Healthcare System of Bloomington, Ind.

Preceding life at advertising agencies, Beane spent seven years in the newspaper business. From 1992-1998, Suzanne served as Major Accounts Executive for The Cincinnati Enquirer and Post and managed advertising contracts for some of the newspapers' largest clients. She was also selected to work on special projects at The Cincinnati Enquirer and Post, including New Media and Newspapers in Education (NIE). In 1991 at The Cleveland Edition—a weekly arts and entertainment newspaper serving the urban market in Cleveland, Ohio—Suzanne was both Classified Manager and Contributing Writer.

Beane holds a Bachelor of Arts degree in Journalism and Psychology from Indiana University, Bloomington. She is currently pursuing her master's in Journalism from the University of Missouri, Columbia School of Journalism.

About LEAP
LEAP is a digital agency with an integrated philosophy at its core. LEAP delivers integrated experiences that connect on brand promise and achieves true integration by ensuring brands become a seamless part of the consumer lifestyle, not an interruptive one. LEAP has developed a depth of expertise in the consumer product and retail, financial services, food and beverage, healthcare, business-to-business, and fashion and entertainment markets.

LEAP has offices in Louisville, Boston, and Cincinnati. Find out more at www.leapagency.com.