Feb 01, 2005

Anthem Blue Cross and Blue Shield Names LEAP Interactive as Agency of Record

by: lfi-m in News

Anthem Blue Cross and Blue Shield selected LEAP as Agency of Record to provide creative consultation and advertising media planning and procurement for Medicare services in Ohio, Kentucky and Indiana.

LEAP, a digital agency, was selected from a dozen firms reviewed by Anthem to provide creative services and campaign development. The Anthem Medicare team chose LEAP based on its staff's creative talents and unique community development process.

About LEAP
LEAP is a digital agency with an integrated philosophy at its core. LEAP delivers integrated experiences that connect on brand promise and achieves true integration by ensuring brands become a seamless part of the consumer lifestyle, not an interruptive one. LEAP has developed a depth of expertise in the consumer product and retail, financial services, food and beverage, healthcare, business-to-business, and fashion and entertainment markets.

LEAP has offices in Louisville, Boston, and Cincinnati. Find out more at www.leapagency.com.