Tommy Hilfiger has hired LEAP to create interactive
e-greetings that will be used for the promotion of Tommy's spring
intimate collection. The Manhattan-based company has opted to use
e-greetings again after the success of Beyonce Knowles True Star
Fragrance Collection e-greeting that was released last year.
"We're excited that a prestigious national brand chose Louisville
for their interactive services, especially one as notable as Tommy
Hilfiger," said LEAP Creative Director, Alan Gilleo,
"The impact interactive technology has on a national brand is colossal.
Our project will have an extremely high level of exposure."
LEAP is designing and creating interactive
e-greetings that will be included in Tommy's HTML Newsletter, website and other e-materials. The e-greeting will reach 600,000 email users.
The functionality of the e-greeting allows end-users to mix and match
Tommy's product, make purchases, as well as visit the main Tommy site.
The end-users can also forward the e-greeting on to a friend. Tommy
expects 500,000 people to return to their site after viewing the
"Tommy cares about their consumer base, so they try to stay in close
touch with them. Interactive marketing, being a two-way medium, allows
this to happen," said Gilleo, "By using the proper messaging and
interactive tools, Tommy continues to build relationships with their
customers and continues to be successful."
As an interactive agency, e-greetings are one of the many services
LEAP offers clients. E-greetings are an efficient way
of permissively communicating with customers in a timely and direct
manner. Businesses may use the e-greetings to promote company products
and/or inform customers of current company news. Also, customers may
link back to the sending company's website. Other interactive services
include: e-retailing, websites, e-promotions, rich media, permission
email and search engine marketing.
Tommy Hilfiger Corporation, through its subsidiaries, designs,
sources and markets men's and women's sportswear, jeanswear and
childrenswear under the Tommy Hilfiger trademark. Through a range of
strategic licensing agreements, the Company also offers a broad array
of related apparel, accessories, footwear, fragrance and home
furnishings. The Company's products can be found in leading department
and specialty stores throughout the United States, Canada, Europe,
Mexico, Central and South America, Japan, Hong Kong and other countries
in the Far East, as well as the Company's own network of specialty and
outlet stores in the United States, Canada and Europe.
LEAP is a full-service interactive agency that offers e-retailing, websites, e-promotions, hosting, web applications, permission e-mail, rich media, commercial connectivity, and search engine marketing services. The company services clients in 28 states. Some of these clients include: Louisville Orchestra, Fund for the Arts, the University of Louisvilleand Thomas Industries. LEAP Interactive also services Fortune 500 clients like Yum! International, Brown-Forman and Aleris. For more information about LEAP Interactive, visit www.leapagency.com.
LEAP is a digital agency
with an integrated philosophy at its core. LEAP delivers integrated
experiences that connect on brand promise and achieves true integration
by ensuring brands become a seamless part of the consumer lifestyle,
not an interruptive one. LEAP has developed a depth of expertise in the
consumer product and retail, financial services, food and beverage,
healthcare, business-to-business, and fashion and entertainment markets.
LEAP has offices in Louisville and Cincinnati. Find out more at www.leapagency.com.