Sep 14, 2005

New Alex's Lemonade Stand Website Launched by LEAP

by: lfi in News

Louisville-based interactive agency LEAP has redesigned and launched www.alexslemonade.org for Alex's Lemonade Stand, a Philadelphia based non-profit that recently gained additional national exposure with the success of thoroughbred Afleet Alex in the Preakness and Belmont races.

The new website continues Alex's fight against Pediatric Cancer, which took her life last year. As Alex's Lemonade Stand becomes a national presence, the website will play a vital role in the organization's efforts to raise money for cancer research. While visiting www.alexslemonade.org, users will be able to donate funds directly, purchase merchandise or become a sponsor. The site will provide access to the Alex's Lemonade Stand Blog, a photo gallery, Alex's journal, news, and several new features.

"We are so excited about the new website and what it means to our organization" said Alex's mother, Liz Scott. "Alex would be very proud of what LEAP has produced to keep her fight alive and in front of the world."

Daniel Knapp, LEAP president, said his company was delighted with the opportunity to work with the program. "LEAP Interactive wanted to help continue the fight against Pediatric Cancer that Alex so bravely started" said Knapp. "This story is all about Alex and her enthusiasm for life, her unwavering resolve to find a cure, and her contagious optimism. We're thrilled to be a small part of that legacy and encourage others to become involved."

In the coming months LEAP will continue to develop enhancements for Alex's Lemonade Stand. They will include more interactive website features and functionality and several new online marketing initiatives.

About Alex's Lemonade Stand

Alex's Lemonade Stand began in July of 2000 when four-year-old, Alex Scott, who had been diagnosed with cancer shortly after her first birthday, opened her first lemonade stand in order to raise money for childhood cancer research. In August of 2004, Alex passed away. But, Alex's Lemonade Stand remains active and resolute to see little Alex's vision through. The organization continues to raise funds and encourage and educate others to raise money for childhood cancer by holding their own lemonade stands. Several businesses have taken notice of the organization.

Corporate sponsors include: Volvo of North America, Country Time Lemonade, Jelly Belly, and Whole Foods.