Mar 17, 2006

Lincoln Trail Area Development District (LTADD) Hires LEAP for Creative and New Media Services

by: lfi in News

LEAP is proud to release a brand new website on the Lincoln Trail Area Development District, a group of eight diverse counties in Central Kentucky.

The website developed with the assistance of the Lincoln Workforce Investment Board, helps military families who are relocating to central Kentucky as part of the Base Realignment and Closure Commission (BRAC).

BRAC was established by President George W. Bush, pursuant to the Defense Base Closure and Realignment Act, to recommend military bases and installations that should be realigned or closed.

The commission thoroughly evaluates all base realignment and closures recommended by Secretary of Defense Donald Rumsfeld. The BRAC process is used by the Department of Defense to reorganize its installation infrastructure to support its forces more efficiently and effectively, increase operational readiness and facilitate new ways of doing business.

"We are excited to be chosen for this visionary project and look forward to partnering with the Lincoln Trail Area Development District in the long-term development and promotion of this forward-thinking website," said LEAP Co-Founder and President Daniel Knapp.

Paid for with federal funds, the LTADD website contains a "search-by" listings feature that allows families to search according to certain categories, such as government, employment, housing, religion, or resources specifically relating to soldiers in the U.S. Armed Forces and their families.

The listings can be sorted by category, by city or by county to make locating the right resources more convenient. More information on any resource listed can be found by clicking on the more info link for that particular resource.

Members of the Lincoln Trail Workforce Investment Board will also be traveling to locations around Kentucky that have units that are relocating to Fort Knox, passing out brochures on the region. Residents can sign up for an electronic monthly newsletter at oneknox.com that will provide updated news and relevant information.

"This website supports current residents, those interested in residing within the Lincoln Trail region, and any business looking for local, county and state resources," Knapp said. "The LTADD vision is a model for other regional development authorities and establishes a community resource that will be available for many years to come."

LEAP will be utilizing a full battery of New Media Services including permission marketing, organic search optimization, paid search and press release optimization.

"Designing the site from the ground up allowed us to build it in a way more suitable for search listings. Laying the foundation for success is the first step in the fight for online brand dominance," said Knapp.

Permission marketing will also allow LTADD to stay in touch with its constituents on a monthly basis. Doing so will help LTADD remain a relevant useful tool to the many people coming to the Lincoln Trail Area Development District.

About LTADD

Formed in 1968, the Lincoln Trail Area Development District is a private institution that plans, promotes and sustains economic, social and natural, and human resources development. LTADD is a public, non-profit planning and development agency that serves eight central Kentucky counties — Breckinridge, Grayson, Hardin, Larue, Marion, Meade, Nelson and Washington. LTADD was created to provide a regional network for joint federal, state and local officials to provide the essentials for the betterment of our communities.

These counties share historical social and economic ties. Self-reliance, with strong ties to traditional attitudes, has long been a hallmark of the people of this region. The Lincoln Trail Area Development District provides leadership in strategic planning development and plays a significant role in selecting management resources. Local officials and local needs guide the district.

The Lincoln Trail Area Development District is governed by a 48-member board of directors representing all sectors of the communities within the eight county region. The Board consists of eight County Judge Executives, 15 mayors, 22 citizen members, two members of the Kentucky General Assembly and a representative of the Commanding General, Ft. Knox. The Board coordinates governmental activities in the region and sets policies to guide the District's planning and development efforts, and establishes various committees and advisory councils to aid in its policy decisions. The committees and councils assist the Board through special studies and recommendations to solve problems and enhance development in specific areas. These committees and advisory councils are critical to the ADD process. They aid the Board of Directors with special studies and recommendations to solve problems and enhance development in the area.

The Lincoln Trail Workforce Investment Board

The Lincoln Trail Workforce Investment Board is the primary committee responsible for the implementation, planning, administration and oversight of the Workforce Investment Act of 1998. The purpose of the Workforce Investment Act is to provide the framework for a unique national workforce preparation and employment system designed to meet the needs of business and job seekers as well as those who to further their careers.

The Lincoln Trail WIB provides a regional forum where business, one stop partners, labor, education, community based organizations, economic development, local elected officials and others jointly address employment and training issues for the region. The Board is comprised of 45 members with 51 percent of its membership representing business.

About LEAP

LEAP is a full-service interactive agency that offers interactive brand strategy, creative services, new media services, web-software services, intelligence services, and outsourced site management. The company serves clients in 28 states, including: Tommy Hilfiger, Brown-Forman, Comcast Cable, MeadWestvaco, National Public Radio, Pizza Hut, KFC, Aleris and YUM! Brands International.