May 15, 2009

LEAP Focuses on ROI at Pontiflex Summit

by: lfi in News

Michael Wunsch, LEAP's Vice President, Media and Strategy, was a featured speaker at the recent Pontiflex CPL Summit. The Summit was the first event devoted to performance marketing, which is the fastest growing segment of online advertising.

Michael was one of four speakers who provided real world examples to demonstrate how performance marketing can help brands boost their branding, as well as their ROI metrics.

"Pontiflex and the CPL model allow us to bring brand engaged consumers to our clients in a transparent and fully opt-in manner," said Wunsch. "These consumers have accepted the brand, are engaged with the brand, and are actually out performing already active in-house e-mail lists."

The Summit experience and its venue drew connections between the past and the present for Michael.

"Pontiflex sure knows how to throw a party, and what a perfect place to have the Summit than the historic Explorers Club. It was interesting to be speaking of the new era of interactive marketing in a room filled with so much history."

About LEAP
LEAP is a performance-driven interactive agency that creates powerful and innovative marketing initiatives for major brands in the consumer retail, fashion and entertainment, food and beverage, and financial markets.

With offices in Louisville and Boston, LEAP works with clients from coast to coast, including McGraw-Hill, Lily of France, Sutter Home, Tommy Hilfiger, Axcess Financial, and Graco.

About Pontiflex
Pontiflex is the industry's only open and transparent lead generation marketplace. Hundreds of publishers, advertisers and technology providers connect through Pontiflex to make lead generation marketing simple, effective and profitable.