Nov 19, 2010

LEAP Wins 11 Interactive Marketing Awards

by: Emily Van Winkle in News

LOUISVILLE, KY – November 3, 2010 – LEAP, a digital agency headquartered in Louisville with offices in Cincinnati, has taken home 11 awards in the first half of 2010.

LEAP is the recipient of six Communicator Awards and five American Business Awards for creative excellence and campaign achievement on behalf of Sun Tan City, the nation’s fastest growing chain of tanning salons; Electronic Verification Systems (EVS), an ID verification company and Trinchero Family Estates, including Sutter Home and more than 20 other wine brands.

LEAP has excelled over the last six months leveraging a unique combination of logic and magic that delivers outsized results for its clients.  Strategic thinking, incredible creative, and tight execution is still required, but the bar has been raised.  Understanding the integrated digital lifestyle of the consumer is becoming ever more important as brands seek to not just pitch a message, but to become a trusted part of the consumers’ daily life.

As an agency that grew up in the digital age, LEAP’s staff is comprised of interactive marketing experts in the areas of user experience, development, search engine optimization, social media and analytics.  In concert with traditional functions like design and copywriting, LEAP’s work is always a combination of function + beauty, or logic + magic.

“There’s a dose of healthy tension in our agency,” said Alan Gilleo, LEAP’s Chief Creative and Experience Officer.  “We are constantly balancing two often opposing but important functions — achieving SEO goals while delivering succinct messaging; changing brand perception while generating leads.  These are the discussions that resound here every day,” said Gilleo.

“Winning these awards is a total team effort,” added Jeremy Pope, LEAP’s Creative Director.  “Though our principals and staff seem to fall on either side of logic or magic, it’s typically a big idea that we rally around, one that gives us clarity and results in awards like these.”

About LEAP

LEAP is a digital agency with an integrated philosophy.  LEAP helps clients engage with customers according to their own individualized relationship with the brand.  Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis.   With offices in Louisville and Cincinnati, LEAP works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco, and Texas Roadhouse. For more information, please visit www.leapagency.com.