LOUISVILLE, Ky. – Dec. 8, 2010 – The University of Massachusetts Medical School selected LEAP, a digital agency, to build an online strategy with focus on the primary website. As part of the engagement, LEAP will conduct focus groups with existing students, faculty and alumni.
Ashli Worden, Senior Account Manager, said, “This project is exciting because we have an opportunity to work with a world leader in medical education, creating a web presence to reflect the heritage, programs and educational excellence of UMass Medical in a way that empowers and engages prospective students, current students, staff and faculty.”
The information gathered during the focus groups will be analyzed to determine the desired content, functionality and look of the website to ensure the website will be a tool the students and faculty use. The website will include Flash or Java, and will integrate social networking to allow users to easily share information and strengthen the UMass Medical School network. LEAP will also develop a news portal microsite to support ongoing news and current events.
LEAP is a digital agency with an integrated philosophy. LEAP helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville, Boston and Cincinnati, LEAP works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit www.leapagency.com.