Dec 17, 2010

Beane Named Vice President, Branding + Strategy

by: Emily Van Winkle in News

CINCINNATI, OH – December 15, 2010 – LEAP, an award-winning digital agency, promoted Suzanne Beane to Vice President of Branding + Strategy and Managing Director of LEAP’s Cincinnati Office. Beane, a distinguished thought-leader in the industry, joined LEAP in October 2009.

Beane propels the development of branding and marketing strategies for clients that engage in the agency’s “L” (“Listen”) stage of its LEAP process. She’s at the forefront of research initiatives, culling customer insights, providing strategic direction, leading brand workshops, and delivering brand strategy documents, such as brand architecture, naming, and identity development.

“A brand is more than a logo or a tagline  it's a story that is lived every day,” said Beane. “Branding has become as much about the customer experience and conversation as anything. It makes sense that LEAP, a digital agency, would offer branding services because digital plays such an integral role in customer experience today."

When asked why Beane was a perfect fit for the promotion, Daniel Knapp, CEO at LEAP, said, “Candidly, Suzanne’s passion for branding and strategic vision development are inspiring to everyone in the agency. Her ability to help clients expose the core philosophies of their brand is unparalleled by her industry peers. We’re extremely fortunate to add her to our collective expertise at the agency.”

About LEAP
LEAP is a digital agency with an integrated philosophy. LEAP helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville, Boston and Cincinnati, LEAP works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit www.leapagency.com.