LOUISVILLE, KY. – February 23, 2012 – Christy Belden, Vice President of Media + Marketing at LEAP, will present Social Search Optimization as a part of the The Power of Digital Series in partnership with Business First of Louisville. The event will take place on Thursday, February 23, 8:30 a.m. at the Kentucky International Convention Center, Conference Theatre.
“A lot of changes have taken place in the realm of search marketing — none as impactful as social media,” states Belden. “With the rise of Google+ and other social media factors attributing to the search algorithms, businesses need to maximize their social media and SEO efforts, or Social Search Optimization, to affectively drive traffic to their site.”
During the presentation, Belden will discuss the changes that have been made within the search engines and how those impact how your business uses social media. The presentation will also cover what are the techniques you can implement today to begin using Social Search Optimization principles.
“We have moved beyond the stage of ‘just having a Facebook page’ with social media marketing. My goals for those in attendance is to take away 2-3 things they can do today to help improve their SSO,” said Belden.
Christy Belden is Vice-President of Media + Marketing for LEAP, a full-service digital advertising agency in Louisville. Christy has over 12 years of experience in marketing ranging from event marketing, market research, print and digital marketing. Christy received her undergraduate degrees in Biology and Sports Medicine from Eastern Kentucky University. She also has a MBA and MS in Sports Administration from the University of Louisville.
To register, visit Business First.
For more information, visit the LEAP blog.
Founded in 1999, LEAP Agency is a full-service digital agency offering a range of guidance to identify client needs and broaden strategic capabilities. Headquartered in Louisville, Kentucky, with satellite offices in Cincinnati, Ohio, LEAP offers clients access to capabilities in SEO, PPC, Social Media, Email Marketing, Mobile Marketing, Display Media, Media Buying / Planning, Digital Design, CMS, Website Development, Research and Analytics. Client list includes world-renowned names in the Consumer Retail, Fashion + Entertainment, Financial Services, Healthcare, B2B, Food + Beverage, and Education industries. For more information, please visit www.leapagency.com