Apr 25, 2012

LEAP Adds Public Relations To Their Media + Marketing Department

by: LEAP in News

Louisville, KY. (04/24/2012) – Marketing Departments are adapting with the times, but as LEAP has come to appreciate, that doesn’t mean traditional methods don’t have a place at the table.

Online media has forced the traditional practices associated with PR to change. But, at its core, PR is still about forming and solidifying a relationship with its public, no matter what medium is being used.

“We see the addition of a ‘traditional’ PR approach as key to developing more meaningful relationships between brands and their consumers,” said Alan Gilleo, chief creative + experience officer. “The fundamentals that have made PR a successful tactic in the past are the same principals that will help existing and future client campaigns in a digital space.”

The new team consists of two Public Relations and Social Media pros, Sarah Pritts and Ali Turner. Pritts joins the LEAP team as Public Relations and Social Media Strategist. Her 12 years in the field have helped hone her expertise in strategic planning with brands, such as: Got Milk?, Coors, Brown-Forman and New Balance.

Turner most recently worked as a direct response creative strategy planner for Humana. Her experience and MBA from the University of Louisville will help her craft compelling campaigns for LEAP clients in her role as s
ocial media specialist.

“Ali and Sarah bring a different set of skills and insights to our creative brainstorms and strategy sessions,” said Christy Belden, VP Media + Marketing. “We’re all excited to see how their approached married with digital strategy compliment each other and garner even more meaningful and effective results for our clients.”

About LEAP

Founded in 1999, LEAP Agency is a full-service digital agency offering a range of guidance to identify client needs and broaden strategic capabilities.

Headquartered in Louisville, Kentucky, with a satellite office in Cincinnati, Ohio, LEAP offers clients access to capabilities in SEO, PPC, social media, email marketing, mobile marketing, display media, media buying/planning, digital design, CMS, website development, research and analytics.

Our client list includes world-renowned names in the consumer retail, fashion + entertainment, financial services, healthcare, B2B, food + beverage, and education industries. For more information, please visit
www.leapagency.com.


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