Jul 29, 2013

LeapFrog Interactive Announces A New Brand Identity

by: Sarah Pritts in News

LeapFrog Interactive Announces A New Brand Identity
So Long “Frog.” The Digital Agency Moves Forward as LEAP

Louisville, Ky. (07/29/13) – LeapFrog Interactive announced today that it has undergone an internal rebrand. The digital marketing agency will now operate under its new brand, LEAP.

“Fourteen years ago Alan and I started LeapFrog Interactive. Since then, our industry has evolved, but so have our capabilities and level of expertise in integrated marketing,” LEAP CEO Daniel Knapp said. “Now is the time to showcase our evolution, and introduce ourselves again, as LEAP.”

What started as a web development shop has grown into a digital-age powerhouse serving brands such as AutoZone, Texas Roadhouse, Fruit of The Loom, Ceridian, Spalding, Sun Tan City, and HGTV. Under LEAP, they can now better define and showcase themselves as a digital-age agency that makes brands easy to find and hard to ignore. Fusing their unique proficiencies, LEAP does just that.

“Our 'LeapFrog Interactive' name and brand served us well, but, over the years, we didn't mature the brand as fast as the agency evolved. Candidly, we let our brand fall behind,” Daniel Knapp, CEO of LEAP said. “LEAP catches us up. It pulls back a curtain to reveal what our agency has become. Most importantly, it conveys what we do for our clients directly, with more power and simplicity.”

LEAP provides clients and employees with the unique experience of a multi-facetted approach within one agency. Brands are engulfed in an organic process that reaches beyond recognition. They create ecosystems with meaningful brand communication and value to the consumer, through in-depth digital strategy and senior-level experience.

In a recent interview, Knapp said, “We didn't invent the Internet. But through the Internet, we invented ourselves. And, in the past fourteen years, we've evolved into a powerhouse of experts ready to take brands forward.”

For a transcript of the LEAP interview, visit the new website.

About LEAP

LEAP is a full-service digital agency that makes brands easy-to-find and hard-to-ignore. Believing that successful brands must market less and matter more, LEAP integrates brands not just across different platforms but into people’s lives.  LEAP offers a full range of digital services including Research + Analytics, Strategy + Planning, Creative + UX, Search, Social Media, Technology, Digital Campaigns + Integrated Marketing, Digital Film + Motion Graphics, and Delivery Management. For more information about LEAP visit www.LEAPagency.com

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