Oct 24, 2016

LEAP Sponsors the 2016 Digital Crossroads Conference

by: LEAP in News

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October 20 – 21, advertising professionals gathered in the Horseshoe Hotel and Casino in southern Indiana to hear from expert digital speakers, network and maybe gamble the free $10 reward away.

The Louisville Digital Association hosted its annual Digital Crossroads event, which “brings the brightest minds in digital marketing and media to the Midwest for an intensive learning experience…” according to LDA’s website. The speakers providing the learning experience included Jay Baer, New York Times best-selling author of “Hug Your Haters,” Tara Hunt, YouTube star and best-selling author, Erik Qualman, digital motivational speaker and founder of Socialnomics, and many more tech-savvy, marketing mavens.

But LDA did more than offer large speaking sessions. On Thursday afternoon, guests broke off into separate workshops where they learned and practiced how to market your brand on Snapchat, how to achieve ROI on email marketing, how to sell on LinkedIn, and many more tangible topics.

And when both days were over and attendee’s heads and hearts were fill of good idea (because, how could you leave the Horseshoe Casino without some motivation) everyone was invited to a happy hour, hosted by us here at LEAP.

While the event itself was a success, of course nothing could go off without a hitch. On Friday afternoon, a few attendees asked about WiFi access. The Horseshoe Hotel and Casino was beyond accommodating with their Internet access, but there certainly was a delay in typing a Tweet to when it actually posted.

That’s when Anthony Antonicello, business growth and marketing executive at Delivra and speaker at Digital Crossroads, tweeted (somehow!) an article from USA Today about a cyber-attack on Twitter, Spotify, Netflix , SoundCloud, Reddit, Disqus and PayPal. It left many attending a digital conference unsure of what to do with their hands.

Turns out, Dyn a company that monitors and routes Internet traffic, was receiving an influx of messages to small Internet-based items, such as their printers, scanners and occasional desktops. An attack like this is known as a “large-scale distributed denial of service attack (DDoS)” according to USA Today, and has the influence to disrupt a perfectly well-planned conference in Southern Indiana.

Thankfully, the attack lasted online hours and attendees and speakers alike we’re back to tweeting and Snapchatting their digital crossroads experience.

If a national cyber-attack was the worst thing that could happen at the two-day event, I would call it a success.

LEAP was thankful and excited for the opportunity to partner with LDA for this year’s Digital Crossroads event and we look forward to more collaborations in the future.


LEAP was thankful and excited for the opportunity to partner with LDA for this year’s Digital Crossroads event and we look forward to more collaborations in the future.