Page not found – (human)xDigital Marketing Agency - Louisville, KY2024-03-28T14:53:21Zhttps://leaphumanx.com/feed/atom/https://leaphumanx.com/wp-content/uploads/sites/6/Favicons_All-2-04.pngmbrowninghttps://leaphumanx.com/?p=142242024-03-28T14:53:21Z2024-03-28T14:52:34ZPerhaps no topic has dominated the creative discourse in recent months more than AI-powered software programs like Midjourney and ChatGPT. Though still relatively early in their development, the platforms have demonstrated both remarkable creative possibilities and the undiminished need for the human creative talent that is driving it. Leap Group Executive Creative…
]]>mbrowninghttps://leaphumanx.com/?p=142172024-03-05T21:47:36Z2024-03-05T21:47:16ZNo matter your industry or target demographic, where is the one place that nearly every consumer spends time each day? Email! With more than 4 billion daily users, email continues to serve as a critical line of communication between brands and consumers.The post-pandemic continuation of work-from-home culture combined with the modern trend of online shopping has also led marketers to observe a 77%
]]>mbrowninghttps://leaphumanx.com/?p=139282024-01-29T20:54:31Z2024-01-29T20:54:20ZWe live in the era of Big Data – and it’s a Big Deal. Thanks to huge advancements in computing power, humans are creating, consuming, and capturing data at an exponential rate. According to Statista research and predictions, we generate nearly 294 billion emails and 720,000 hours of YouTube content daily and are on track to create, capture, and consume upwards of 180 zettabytes of data in 2025.
]]>mbrowninghttps://leaphumanx.com/?p=138032024-02-28T19:24:51Z2023-12-13T14:45:46ZEffective marketing strategies go beyond generic approaches. In today’s dynamic landscape, the most successful brands have shifted towards a more nuanced and tailored method known as account-based marketing (ABM). Unlike broad-reaching tactics, ABM empowers marketers to precisely segment, understand, and engage with their target audiences and businesses. This personalized approach crafts…
]]>mbrowninghttps://leaphumanx.com/?p=137572024-01-19T21:18:48Z2023-11-09T18:49:38ZRashmi Hurst, vice president of digital experience for (human)x, sat down for a Louisville Business First exclusive interview with president and publisher Lisa Benson. The two talked about industry trends, machine learning, data ethics, and more.Hurst and Benson covered a lot of ground — but here are the top three things we learned from their Q&A.
]]>mbrowninghttps://leaphumanx.com/?p=137362024-01-19T20:42:52Z2023-10-13T15:31:59ZToday’s consumers look for almost everything online. From booking vacation travel to paying utility bills, people expect to find answers to their problems in the digital space—and this includes answers about their healthcare.According to SmartBug, an overwhelming 89% of consumers turn to online search engines to solve their healthcare questions and concerns. From in-app patient portals to virtual…
]]>leapagencyhttps://leaphumanx.com/?p=137132023-10-11T17:04:00Z2023-10-11T16:56:34ZAt (human)x, we play a critical role in the world of digital marketing and insights. In today’s rapidly evolving digital landscape, effective marketing research is a cornerstone of success, and we stand out as a prominent player in this arena. We take pride in our commitment to delivering comprehensive insights that are tailored to our clients’ unique business objectives and the needs of their…
]]>mbrowninghttps://leaphumanx.com/?p=136712023-09-29T17:28:51Z2023-09-29T17:28:23ZBrands must understand their audiences to find success. But it isn’t enough to collect the data, you must understand it. And when it seems like the data is too much to handle, artificial intelligence just might help.In the past year, marketing interest in AI has boomed. Every discipline is looking for ways to employ the latest technology. Market researchers have even found ways to uncover human…
]]>mbrowninghttps://leaphumanx.com/?p=136202023-09-29T14:51:24Z2023-08-28T13:49:12ZUser experience (UX) designers create the optimal journey for customers when interacting with a product, service, or website. Some UX designers are increasingly relying on artificial intelligence (AI) to automate the necessary but repetitive tasks so they can focus their time, energy, and effort on elevating their output.To get a hands-on understanding of how AI assists UX specialists…
]]>mbrowninghttps://leaphumanx.com/?p=132502023-09-29T14:51:35Z2023-08-01T16:58:58ZArtificial intelligence (AI) is revolutionizing the way we interact with technology — including the landscape of search engine optimization (SEO).From predictive analytics and personalized search results to natural language processing and image recognition, AI is used by SEO specialists to drive innovation in the digital marketing industry.But AI alone does not drive innovation or excellence — it’…