With the advent of Google+ and Search Plus Your World, the recent conversion of Facebook to Timeline format, and Pinterest’s surge in just shy of a year, it is increasingly apparent that social media plays a factor in the organic search algorithms. So, from our lips to your ears, you NEED to be involved with social media to maximize your search results and potential customers engagement. Here are some social outlets that could play a part in your brand’s strategy.
Recently, Christy Belden, our VP of Media + Marketing, conducted a presentation titled Social Search Optimization (SSO): Maximizing Your Marketing Success.
In it, she discusses the noticeable change in how the search engines rank your pages based on social activities. Our clients who have incorporated a Search + Social Optimization (SSO) strategy have seen much larger gains of organic and referral traffic to their website than those only using traditional SEO practices.
We highly recommend a coordinated, concerted effort between both your Search and Social campaigns. It’s what will separate you from the good ole’ days of 2011.
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