Feb 13, 2013

LEAP Launches E-Commerce Marketing

LEAP has deployed countless e-commerce websites across a multitude of platforms. In the past, our engagement would have begun with a variety of search, advertising, social media or email campaigns. We are happy to announce LEAP can now perform e-Commerce Marketing services for our clients.

 

How are the two different? The e-commerce website development helps brands sell their products and services online on their owned assets, typically just a website. E-Commerce Marketing helps sell a brand’s products on a variety of different sites on the Internet utilizing affiliate networking and product feed management. What this allows is a significant increase in brand awareness, which in turn greatly increases the ability to sell products that a brand could not otherwise sell with just their e-commerce website.

“E-Commerce Marketing works hand-in-hand with the rest of our Media and Marketing services to provide an integrated, well-rounded approach to drive sales,” said Christy Belden, VP Media + Marketing. “Since introducing this service to our clients, we’ve already grown internal business from one to five clients, including Russell Athletic, Fruit of The Loom, Spalding, and Solutions For Women.”

 

We are not new to e-Commerce Marketing. We started slowly in March 2012 with only one brand. Now we have a list of internationally recognized brands across industry-leading Affiliate network platforms such as Commission Junction and Share-a-Sale, Comparison Shopping Engines such as Google/Bing Shopping and soon to be Marketplaces such as Ebay and Amazon. As with our other digital marketing services, our e-Commerce Marketing team is backed by a group of analytics professionals at the ready to prove how valuable this form of marketing is for your bottom line.

 

We attended the Affiliate Summit West conference held in Las Vegas in January to hone our skills and network with top tier affiliates and network representatives. As an agency, this conference prepared us for formally and fully entering the e-commerce business by allowing us to personally connect with some of the biggest names in the industry.

 

As with all of our services, we write about the latest news and trends on our LEAP blog. We have a whole section devoted to e-Commerce Marketing.

 

We are very excited to bring on e-Commerce Marketing into our mix.


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