We're seeing a lot of client interest in developing mini-sites lately, so I thought we could touch on a few things that we've learned can make the most of a mini-site.
Keep it timely. Mini-sites work best for limited time promotions, such as short-term sales events, contests or sweepstakes.
Show the way home. Don't forget to include a way to get to your main site, and make sure it's visually clear.
Pump it up. A mini-site can have great viral potential. Be sure to promote it in any social media marketing you participate in.
Be as engaging after the click as before. Pay attention to the "ancillary creative," the submittal success page and any transactional emails. Don't abandon the user once he or she has converted with a generic, uninspired "Thanks for your submission" page or email.
Mini-sites can be a great way to expand your online marketing presence for big awareness pushes, without the need to redesign or significantly alter your main corporate site. When well-executed, they can be fast, fun and effective interactive marketing.