Eight months ago, LEAP set out to build an agency mission, which would transition our agency into the future. After many discussions, we settled on a mission of helping our clients reach the “integrated consumer.”
Then, last week’s Consumer Electronics Show was full awash in consumer devices that are expected to connect the consumer in more ways than ever in 2011. In the pre-2011 era, consumers received disparate pieces of information on different devices at different times. Now, consumers will be able to integrate all their content needs to their technology of choice: TV, smartphone, laptop, tablet, e-book reader, mp3 player and so forth. The consumer is to be connected at all levels at all times.
LEAP is always forward thinking. We are reading trade publications, consumer insights and trends to ensure our thinking, strategy and execution is ahead of the curve.