Jan 09, 2011

Google's Mobile Keyword Tool

by: in Mobile

On January, 11th Google announced it’s most powerful tool to date regarding mobile search marketing. The Mobile Keyword Tool allows users access into valuable keyword search volume and query data. 

Why is this important? As Google states, mobile search traffic grew five-fold in 2010 and saw an increase in 130% from 2009 in Q4. This is an enormous amount of growth within in the search space, which, until now, has been largely been missed by search marketers.

With our own test, we were able to ascertain the following for pet related searches:

  • Pets

o   Desktop and laptop local searches: 6,120,000

o   Mobile with full browsers: 360,000

o   Mobile WAP: 201,000

  • Pet Hospital

o   Desktop and laptop local searches: 135,000

o   Mobile with full browsers: 22,200

o   Mobile WAP: 3,600

  • Veterinarian

o   Desktop and laptop local searches: 550,000

o   Mobile with full browsers: 49,500

o   Mobile WAP: 9,900

 

Along with the technology, the year of Mobile may have definitely arrived.