Mar 25, 2011

Mobile Search is Expanding Rapidly

by: in Mobile

Mobile search is changing, and it is changing fast. Several companies are performing currently mobile research and the findings are surprising and even counter-intuitive. Search Engine Land provides a detailed list of the findings but I have summarized them here.

+      Mobile Search occurs at home in the evening, on the weekends, while running errands and watching TV

+       + 66% of people mobile search while watching TV

+       + 45% of people mobile search while using a computer

+       + 32% use mobile search more than search on the computer

+       + Almost half use mobile search more than 20 times in a month

+       + Most mobile searchers are satisfied with their mobile search experience

+       + Smartphone penetration is a little over 30%