Before I even think about getting out of bed in the morning, I have checked three email accounts, Groupon, Living Social and caught up on the last eight hours of Twitter action. The way things are going these days, I’m in the majority when it comes to my consumer-minded consumption.
There is no better time than right now for B2C businesses to be pumping marketing dollars into digital marketing campaigns, including email, SEO, PPC, display, mobile and social media marketing. The greatest benefit to reaching me through these mediums is that I want you to — this is where I am.
Gone are the days of waiting for your customers to watch your TV spot or to pick up a publication to see your ad. Now is the time for integrated, interactive media marketing, using your traditional marketing as a starting point for a new integrated campaign. Your best value is to integrate digital media into your traditional campaign. One example of this is to include your website or social media information in your TV spots, as Audi did during their Super Bowl XL spot. Using your website, you can integrate YouTube videos, links to social media and other interactive media options.
This is not new news, or at least it shouldn’t be. It’s a great reminder that if your business is not actively involved in integrating all of your marketing efforts, especially through social media, you’re missing the boat — and your audience. As a child, I remember the first time I learned to peddle a bike without training wheels. Everything clicked; I felt empowered. As a digital agency, we get the same feeling every day when we help and observe our clients firing on all cylinders, driving leads and sales from a broad scope of integrated marketing efforts.
If your business is not actively pursuing your customers and clients where they are, you are missing valuable time with them. Remember that your consumers’ lives are integrated in technology on the go and the most valuable way to reach them is through an integrated campaign. Talk with your account manager or account executives about what innovative tools you can use to push and integrate your campaign. And remember: there will be something bigger and better tomorrow, so ask your digital marketing agency what else they can do for you.
(Contributed by Jacob Knight)