Apr 14, 2011

Behind the Scenes with LEAP & stalkTALK: Calling All Bloggers

“A ‘Room with a Jew’ is way too good a script to pass up. Something is definitely not kosher.” Florence Mueller

 “The Newish Jewish”

 
As part of the digital marketing strategy designed for stalkTALK, the LEAP Media + Marketing team used social media and email to extend their reach to the film industry and celebrity bloggers, as well as other media outlets in major cities, including NYC and LA.
 
Prior to the launch of the first episode, a press release was sent to more than 500 contacts using CisionPoint, a media contact database. Brittany Burdoine-Lewis, Marketing Coordinator, took the release of episode three as an opportunity to again reach out to bloggers and media contacts via email, providing more information to keep the stalkTALK series top of mind. Additionally, Emily Carroll, Strategic Planning + Consumer Insights, and Emily Van Winkle, Communications + PR, recommended the episode to film festivals, celebrities and industry bloggers through Twitter.
 
Using a decidedly more aggressive approach to connect with film festivals and industry bloggers allowed LEAP to increase the spark for stalkTALK to take off.