Apr 22, 2011

Behind the Scenes with LEAP & stalkTALK: Expanding the Reach

It appears there is another stalker on the horizon. One that will stop at nothing 'til she gets what she wants.

 
“The Way We Weren’t”
 
Expanding the reach of stalkTALK was the primary strategic marketing goal this week. stalkTALK episodes were uploaded to Facebook, FunnyorDie.com, Dailymotion, Metacafe, Vimeo and blip.tv. The overall goal being to increase exposure for the Web series through multiple social media channels.
 
Exploring additional digital media marketing avenues is essential for this campaign. Additional avenues allow for an expanded audience reach and greater opportunities for the stalkTALK Web series to go viral.
 
In order to optimize search results for stalkTALK episodes, each episode description was rewritten. Optimizing the content that describes the videos produces stronger SEO.
 
Creating stronger SEO and expanding the audience reach allows LEAP to build an increased digital and social media marketing campaign for stalkTALK.

 

(Contributed by Brittany Burdoine-Lewis)