I am extremely fortunate that I am the lead on the 2011 Louisville AdFed Dream Team. I am even more excited to have the opportunity to work with this year's Dream Team recipient, Best Buddies of Kentucky.
Every year, the Louisville AdFed partners with a non-profit in providing marketing expertise and assets in propelling the specific non-profit agenda forward. The non-profit chosen must submit an application and be selected by the AdFed board.
Best Buddies of Kentucky was established in 2009 to promote social inclusion of persons with mental handicaps in schools and the workplace throughout the state. It is a local chapter of Best Buddies International.
The Dream Team has been tasked with helping Best Buddies in the following way: 1) Support for fundraising events such as Fairway for Friendships and 2) Develop a strategic marketing plan to help build awareness of Best Buddies.
We have an amazing group of talented marketing professionals involved in the project. I firmly believe the group will encapsulate the vision of Best Buddies and help build awareness for the cause.