Feb 13, 2012

Market Research Goes Social [INFOGRAPHIC]

Market research has come in many forms over the years in the advertising industry and that research is used for many purposes from consumer behavior to what new products to roll out. As advertising and marketing has changed in recent years with the explosion of social media and mobile technology, market research firms and companies looking for insight have turned to social media to uncover brand opinion and consumer insights. The following infograpahic from telligent.com gives some great statistics and information related to the way companies are using social media conversation to tap into the voice of consumers.