Fact: By 2013 more people will connect to the Internet through mobile devices than through computers. As advances in mobile devices make mobile browsing a comparable experience to that of desktop or laptop browsing, this should come as no surprise. As we enter mid-year, it’s time to think about your businesses’ mobile impression and make sure you’re not inadvertently driving business to your competition due to a non-engaging mobile site.
Google launched its GoMo site last November, and it is a great reference for a business owner looking to take the mobile friendly plunge. The site uses a tool called GoMoMeter that tests the functionality of your site on a mobile device by allowing you to preview functionality. It also offers tips for improving the mobile readiness of your site, as well as suggests providers to help you build your mobile site, which can be filtered by service type (DIY or full-service), timeframe to build and cost.
Regardless of budget, or preferred level of Content Management System, GoMo and the following tips are important when creating a good mobile impression, and keeping those mobile customers around!