Jul 11, 2012

iPad App Development Makes LEAP Team Hungry…For Steak

by: in Mobile

In early June, LEAP released the Texas Roadhouse iPad app – an app that had been many months in the making. With creative direction from the client to develop a fun, interactive app designed specifically for the iPad, the creative team and interactive developers at LEAP got to work.

Drew Greenwell, senior interactive designer, was the tech lead on this project. According to Drew, this was the first app using the MonoTouch framework, which provided huge boosts in both productivity and possibilities.

The development of the MyRoadhouse page posed unique challenges, but the interactive development team was able to create a very powerful and lightweight display engine to accommodate all the different variations of data. The app was also designed and developed in such a way that most parts of the app, such as images and social feeds, only download when required, allowing a much smaller app size than the average retina ready iPad app. Drew noted one additional important point about the functionality of the Texas Roadhouse iPad app. All of Texas Roadhouse’s mobile and web products utilize a central core of web services, which keeps information fresh and consistent across all devices.

Additional improvements and features continue to be added to the app. Coming in July, an additional interactive feature will include a steak selection. This feature highlights real steak images from a photo shoot put together by LEAP’s senior creative director Jeremy Reiss. Jeremy has been an instrumental part of the creative team while designing the iPad app for Texas Roadhouse from the beginning.

All in all, the iPad app development experience was successful from a digital design and development perspective, as well as meeting the needs of the client. Not to mention that looking at great images of food during the design and development process made everyone on the team very hungry.