May 23, 2013

Google’s Penguin 2.0 is Live

by: in SEO

Google’s Penguin update went live last night. According to Matt Cutts, the update will affect approximately 2.3% of searches worldwide.  The goal of the update: cut down on spam and sites using black hat link building techniques.

We have seen mixed results in the SEO forums on the impact. Some sites are no longer showing up for their brand terms whereas others have not been affected. 

At LEAP, we have been researching our SEO clients and understanding the impact of Penguin 2.0. To date, we cannot find evidence our clients were impacted by the update. This is great news for not only our clients but also our Search Marketing team.

Our Search Marketing team works tirelessly to perform white hat SEO tactics via content marketing, social sharing, on-page metrics and more. Time and time again, our work weathers the storms of the Google’s algorithm changes and validates the work we are doing for our clients.

Below we have culled some of the leading SEO resources and their take on the Penguin update.