- Optimization of social media messaging using keywords that are relevant to the content being shared via Tweets, Facebook updates, LinkedIn updates and Google+ updates.
- Aligning your social media channel information with your website’s ‘About Us’ content to ensure brand and company messaging
- Creating engaging content between brand and consumer. Retweets and shares are great, but facilitating a conversation matters. Google is looking at your social relationships too, along with social sharing of blogs, pages, products and other website content.
We are sure about the fact that social media does impact search engine marketing as both Bing and Google have said social signals are factors in their SERP ranking algorithms. Given that, your brand’s social media strategy should include search engine optimization, no matter your social media goal (customer service, reputation management, customer relationships). Building SEO into your social strategy doesn’t diminish your social media goals, but rather it compliments and elevates your brand’s overall digital marketing plan resulting in a lift in ROI across the board.
So get out there…look at your social media strategy with a fresh perspective and help enhance your brand’s presence in the new world of social search. And if you’re having trouble…give us a call, we’re always here to help.