Apr 07, 2014

Show Not Tell

When NYC designer, Daniel Savage, contemplated graduate school he opted for a DIY plan instead. Why spend lots of money on books and classes that only leave you with a piece of paper, when you could take that same amount and make something? It’s risky, but over the course of a year, Savage, a graphic designer by trade, taught himself how to be an animator. Reading everything related to his craft, coupled with months of trial and error, the end result, "Helium Harvey", paid off. Savage describes "Helium Harvey" as "a curious boy exploring his backyard. After breathing in helium to change his voice, he turns into a balloon and goes on an airborne adventure around the world."

We embrace this philosophy at LEAPframe.  As a creative working in digital video, you need certain projects to keep you sane but to also push yourself into unknown territory. I love what I do and have no complaints about my day-to-day work. Occasionally, though, I have something in my head that needs to get out but doesn't fit my usual client work. These are the projects that are rejuvenating, give you street creed with your industry peers, and get clients excited. School would have left Savage with the uphill battle of telling us what he is capable of. Now he can show us.