This article states common challenges in the agency/client relationship from the client perspective. As the agency, putting yourself in the client’s shoes aids in long-term success. But for the client, it may also be helpful to view the relationship from the agencies vantage point.
Whether you are the client or agency, it’s important to set clear expectations. Understand that SEO takes time. To keep a business relationship fresh, communication on both sides is critical. Stating when results will be delivered, understanding barriers and being genuinely engaged in business objectives directly drives a positive impact. The tips in the article are all important to review as a reminder that what an agency thinks is going on, might not be how the client is interpreting the same information.
There is no such thing as an overnight success in search and maintaining a strong relationship will come from clear communication.