We can no longer assume everyone watches TV the exact same way: live TV, not fast-forwarding through commercials, or streaming Netflix in place of the “Tonight on 8/9 central” time slot. ... Read more

Since the new year, LEAP GROUP has traveled to New York, Sacramento, Los Angeles, Chicago and, of course, are frequent flyer members to our offices in Louisville, Cincinnati and Indianapolis. Despite all the traveling, we are most excited to welcome... Read more

While the shock of the Patriot’s Super Bowl LI comeback was still fresh on America’s emotions, Hyundai aired an advertisement, produced by ad agency Innocean USA with direction by Peter Berg, in the “post-gun” slot that could have... Read more

On July 26, 1990 President Georgie H.W. Bush signed the American with Disabilities Act into law. Under this legislation, anyone with physical or mental disabilities are given the same opportunities as able-bodied individuals. Meaning, equal employment... Read more

Before presents still unwrapped, cooking to-do’s and family members from out of town tore us apart, the Louisville LEAP team (including JUMP and LEAPamp members) gathered together to celebrate the Christmas cheer. Because getting out of the office... Read more

According to Digiday, Facebook has been trying to become more like TV — what, with its advertisements, all-consuming snippets of video and ability to pause, stop and start whenever. But one feature, in particular, has helped the medium in this venture:... Read more

Friendly competitions are always fun. And they get even more enjoyable (and competitive) when it’s about giving back to our local community. On December 8, 2016 the American Advertising Federation of Louisville hosted their annual Party with a Purpose... Read more

This has been a banner year for Shopperfund. And LEAP was lucky to be a part of their 2016. Not only are they in the midst of rebranding, but they appointed LEAP to help with their digital marketing strategy. Shopperfund brings a unique approach to consumers... Read more

Aside from great barbeque and a family-atmosphere, City BBQ had a lot going on. In fact, in addition to roasting its meats for 18 hours at a time, we’re not sure how the local BBQ diner kept up its social and web properties. That's why they called us.... Read more

October was a busy month for LEAP, LEAPamp and LEAPframe. In addition to publishing the Fall 2016 issue of Logic + Magic, picking up a few new clients, traveling out of the country to shoot a video and launching LEAPamp, we also hired some great, new... Read more