Dec 03, 2012

Creative Approach - LEAP’s Philosophy

LEAP has been in the business of design and development within the digital space for more than a decade, 13 years to be exact. In the traditional world of “the tried and the true,” a decade is the epitome of youth—a “whipper snapper,” in the parlance of yesteryear.

In the interactive worlds of “the here and now” and “tomorrow,” a decade is quite an accomplishment. It is a statement for staking a bold claim in the greatest property rush the world has ever known. In this vast space, however, staking a claim means recognizing that standing still leads to irrelevance and that radical change is the norm.

Embracing change is part of the formula for success at LEAP. Recognizing that change cannot be avoided but only channeled into the right directions is the distinct advantage that sets our agency apart and leads to success for LEAP and its clients.

American history certainly provides many valuable stories regarding change and the dire consequences in failing to recognize its inevitability. One such story provides a lesson that characterizes the foundation upon which LEAP has built its overarching approach and philosophy to creative design and its host of supporting services.

Butch Cassidy and the Sundance Kid depended upon one another for a lot of things. Bank robberies and train heists notwithstanding, each of their lives depended squarely upon the other for two years shy of a decade, during a colorful and often romanticized part of American history.

It just so happened that their dance together played out on a rollicking dance floor set in the middle of the Industrial Revolution. Change swirled around them like a lost tumbleweed caught up in a West Texas dust devil.

And they were not at all excited about it.

History can’t quite finish the picture painted by legend and folklore surrounding the famous (or infamous) duo, but fact and fiction do seem to agree on one thing: Butch Cassidy and the Sundance Kid did not like change.

Change chased them down. It chased them ruthlessly through the canyons, valleys and mountain passes into which they were so accustomed to retreating. It chased them out of every hideaway they had ever used and ultimately forced them to leave the United States altogether.

For movie lovers, images of Butch and Sundance on the run from Lord Baltimore and Joe LaFors may come to mind. The most telling image appears when Sundance stares into the night from inside a sheriff’s station window. “There’s somethin’ out there that scares ya, huh?” remarks the Sheriff of Carbon County, an old friend who had long ago traded in his life of crime for something more honorable.

Modernization and new methods of communication were ideas that Butch loathed to accept. Sundance, it seems, couldn’t have cared less. In a clutch, he could only mutter to Butch, “You’re the brains, Butch. You’ll think of somethin’.” But Butch clamped a decisive cap on his disgust for the future when he tossed a “newfangled” bicycle into a ravine and verbally pounded the wreck with the words, “You can have the future, you lousy bicycle!”

LEAP is accustomed to running, but unlike Butch and Sundance, LEAP doesn’t run away from its challenges. Instead, it runs straight into them. LEAP and its people are the champions of identifying problems—rooting them out and defining superb solutions that are properly researched and expertly applied. Like Lord Baltimore or Joe LaFors, LEAP is hyper-focused upon going to every length and embracing every conceivable avenue until success is achieved.


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