Our very own resident Snapchat expert, Hailey Heishman, Director of LEAPamp and Digital Content Manager at LEAP, will teach a workshop on Snapchat at the upcoming 2016 Digital Crossroads. In a world where there are filters, lenses, bitmojis and geofilters, oh my—it is essential for digital marketers to know how to most effectively utilize the platform. This is not all dog ears and unicorns, because she will share the best practices for brands to implement into their social media strategies.
Hailey’s workshop is part of first time workshop series, which will be hosted on Thursday, Oct. 20 and includes:
What we need to know today about Facebook (and Instagram) Advertising – Christy Belden, Norton Healthcare
Local Digital Marketing 2.0 … With Lasers! – Mike Corak, DAC Group
Rules of Engagement: Navigating the Influencer Marketing Landscape – Emily Ho, Authentically Social
Storytelling Through Snapchat – Everything You Need to Know to Get Started
– Hailey Heishman, LEAP
Elevate Your Personal Brand & Learn How to Become a Social Selling Power House with LinkedIn – Nicole Hudson, Inbound Lead Solutions
Notorious B.I.G. Data – Brian Mulligan and Tommy Spalding, Courier-Journal Digital Media
How to Achieve 4,300% ROI from Email Marketing – Anthony Antonicello,Delivra
Panel Discussion: Going Big With Multimeida – Podcasting, Live Streaming and More – Hosted by Jason Falls with Chaz Rough (Yogamazing), Dan Vonderheide (Louisville.am) and Nick Mattingly (Switcher Studio)
The 2016 headline speakers for the full-day conference on Friday, Oct. 21 include:
Erik Qualman — 5-time best-selling author and digital marketing motivational speaker
Jay Baer — New York Times best-selling author of "Youtility" and "Hug Your Haters"
Tara Hunt — Social media pioneer and best-selling author
Shonali Burke – CEO, Shonali Burke Social and PR; Johns Hopkins University
Michael Smith – SVP for Hearst and Hearst Magazine
Nicole Hudson – CEO of Inbound Lead Solutions
Rick Wion – Sr. Director of Consumer Engagement – Kellogg Company
From social media to generating leads, engaging customers and more—this is a conference that will take your digital knowledge to the next level.