Flooded with orange carpet and coordinating ornamentation, attendees know they’ve finally reached their destination: Content Marketing World.
Annually, Content Marketing World hosts their conference in Cleveland, Ohio. The three-day event brings together marketers, content strategists and digital innovators from around the globe – yes, even digital marketers from Asia and Europe fly to the Midwest to learn from speakers like Michaela Lexis, a LinkedIn strategist; Ali Nilla, VP of partnerships at BuzzFeed; and this year’s keynote speaker, Mindy Kaling.
For the past two years, LEAP Group has both sponsored and exhibited at the conference with our preferred Content Management System partner, Progress Sitefinity. We partner with Progress on website builds, as well as marketing personalization with the help of their Digital Experience Cloud tool.
Our booth at the conference touted “PERSONALIZING WEB EXPERIENCES,” alluding to the DEC, which allows brands to tailor their brand’s website experiences to individual users.
That banner itself led to many great conversations over the week. Marketers are eager to offer their consumers the solution they’re looking for faster, easier and more efficiently. And we’re eager to help.
Between each of LEAP Group’s studios – LEAP Agency, a full-service, digital agency; LEAP Amp, a media and amplification agency; LEAP Frame, a content production studio; and LEAP Spark, an agency focused on growing small to medium-sized businesses – valuable connections were made. Small businesses connected with LEAP Spark, those looking for video and social content were able to talk to a producer at LEAP Frame, and those looking to place their content in the right place at the right time took away Logic+Magic magazines that LEAP Amp’s team of experts contributed their writing.
Aside from the booth, members our team were able to attend relevant sessions including topics covering costumer experience, writing, sales and marketing working together, etc.
LEAP Group and Progress were excited and honored to be represented at Content Marketing World and meet other marketers eager to market less and matter more.