I support Jeremy Smith’s claim 100%. It's impossible to ignore what's going on behind the scenes in our brain when we attempt to communicate, regardless of the channel. Acknowledging the prevalence of subconscious indicators that guide thought, reaction, and rationale is never going to be perfect. However, someday soon thanks to the enormous volumes of behavioral data we are now able to process, it just might. Humans are predictable creatures to a degree. Needless to say there is probably an inert reason color psychology is hardwired thanks to evolution. The more we study this, even if it is with e-commerce marketing sites, the better.
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