• Aug 20, 2013

    Email Performance Remains Strong

    Email performance remains strong due to mobile email and improved email targeting. Overall, reports indicate that email open rates and average order spend from email traffic has increased in 2013.... Read more
    Email Marketing Performance 2011-2013
  • Feb 15, 2013

    Email Marketing for e-Commerce

    Email marketing for e-commerce driven sites is a very different beast than just your run-of-the-mill e-newsletter. The designs, content, call to action, tracking, and even the subject lines all need to be optimized to fit the e-commerce model. Many times... Read more
  • Aug 21, 2012

    Email CTR Up, Open Rates Down?

    This analogy may be just a confusing as Usher’s infamous “Peace up, A-town down”, but it definitely holds more relevant meaning than this lack luster club hit.  In a time where mobile is king and social media is queen (all sexism aside), email marketing... Read more
  • Jul 26, 2012

    Email Newsletters vs. Promotions: Different Strokes for Different Folks

    Who here sends out a company e-newsletter or promotional email? (I see you in the back, put your hand up!) The fact is, monthly e-newsletters have become as common as a cold but that doesn’t mean they have to be as daunting as one. Most companies and... Read more
  • Jun 25, 2012

    Email vs. Social Media: The Differences in Consumer Engagement

    At times I find myself spending more than a few minutes digging through an inbox loaded with newsletters and emails. No, it isn’t ‘spam’…I apparently signed up for all of it from companies I like. Often times, however, I find myself asking, “Why did I... Read more
  • May 14, 2012

    Email Campaigns: Garbage inbox-Garbage out

    As a digital marketer and an avid brand supporter and consumer, I am faced with a dilemma that pulls my enthusiasm to opposite ends of the marketing world. Being a young adult with interests that range from UFC fighting to fashion, I visit a lot of websites... Read more
  • Apr 24, 2012

    Email Anatomy: 7 Steps to a Mobile-Friendly Email

    About 20,000 times a day (or so my friends say), I check my email on my iPhone. Now, I don’t open every email. But I’ll make an exception for those that catch my eye whether it be a value-packed subject line or from a beloved, trusted brand. Those that... Read more
  • Jan 16, 2012

    Banner Year for Email in 2011

    According to Responsys Inc, retailers sent a record number of promotional emails during 2011. Retailers averaged 177 emails per subscriber in 2011 up 16% from 2010 and up 51% from 2008. The report also found December is the highest month for email campaigns;... Read more
  • Dec 19, 2011

    Creating Smart Email Marketing

    Email may be less sexy than social media but… who wants to only be sexy when you can be sexy and smart? The fact of the matter is, even though new digital marketing channels such as social media and mobile are cutting edge and dare I say, SEXY, email... Read more
  • Nov 04, 2011

    Email Campaign Delivery Checklist

    When building an email marketing campaign, there are many aspects that are taken into consideration, from creative design to the call to action. There are some additional elements to remember and double check when developing and sending an email message.... Read more