• Oct 10, 2013

    The Full SMX New York Experience From A PPC Specialist

    by: in PPC
    LEAP PPC specialist, Thomas Rasinen shares his experience from attending SMX New York.... Read more
    The Full SMX New York Experience From A PPC Specialist
  • Jul 12, 2013

    PPC Campaigns Are Now More Costly

    by: in PPC
    With the introduction of Google Enhanced Campaigns, costs have been creeping up for keywords within paid search marketing campaigns. Some reports have found CPC’s increasing as much as 14% for keywords. Granted, this high of a cost increase is occurring... Read more
  • Jul 08, 2013

    Mobile Search and Why PPC Now

    by: in PPC
    It’s pretty evident that Google is under pressure to serve better mobile search results to consumers.  In fact, last month it was announced that Bing would be the default search engine for Siri with the release of iOS 7, taking Google’s... Read more
  • Mar 26, 2013

    Benefits of Search Engine Marketing for Advertisers

    by: in PPC
    There are many awesome benefits of Search Engine Marketing (SEM) including advertising in the Google search results.  And in Pay Per Click advertising, Google AdWords is king. Why? Impressions are free and you only pay when someone clicks on your... Read more
  • Mar 08, 2013

    Enhanced Campaigns And The Wide Tail

    If there’s a frontrunner for “search engine marketing buzzword of the year,” it is surely “enhanced campaigns.” Not to be confused with “enhanced interrogation,” enhanced campaigns are essentially Google’s attempt to push SEMs quickly into mobile marketing.... Read more
  • Mar 04, 2013

    Enhanced Google Campaign Reading List

    by: in PPC
    2013 has been a whirlwind of announcements from some of the biggest players on the Internet. We are used to hearing big announcements from Google surrounding search engine algorithms. We are not used to hearing overhauls in Google’s extremely successful... Read more
  • Oct 17, 2012

    Retargeting Implication for Google Adwords Search

    by: in PPC
    Retargeting has long been an industry standard in the display media space. Here recently, however, Google’s getting in on the cookie craze, allowing search marketers to retarget previous visitors with specific ads in their search results. Now, there are... Read more
  • Jul 27, 2012

    Google Product Search Soon to Be Google Shopping

    by: in PPC
    The elimination of the free Google Product Search is fast approaching. With hefty incentives for the merchants that move over to the new cost-per-click model before August 15 many will be making the move within the next few weeks. However, before companies... Read more
  • Apr 30, 2012

    Google Taking Steps to Help Improve Adwords Clicks

    by: in PPC
    Word has it around the industry that Google will be introducing a “breadcrumb” feature for the display URL on AdWords ads according to Search Engine Land. This feature (introduced in 2009 for organic search) gives the searcher more options on each search... Read more
  • Mar 13, 2012

    The Death of PPC

    by: in PPC
    If you have been a search marketer for any length of time, there is no dearth of ‘death of SEO’ and ‘death of PPC’ articles that circulate every three to six months. The latest one I saw alluded to the ‘death of PPC’. The premise behind the article was... Read more